Noise

In "Noise", the bestselling author of "Thinking, Fast and Slow", the co-author of "Nudge", and the author of "You Are About to Make a Terrible Mistake!" present a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias. The book shines a light on the detrimental effects of noise in many fields, including medicine, law, economic forecasting, forensics science, bail, child protection, strategy, performance reviews, and personnel selection.

Imagine two doctors in the same city give different diagnoses to identical patients, or two judges in the same courthouse give markedly different sentences to people who have committed the same crime. Or, suppose that different interviewers at the same firm make different decisions about indistinguishable job applicants, or that when a company is handling customer complaints, the resolution depends on who happens to answer the phone. These are examples of noise: variability in judgments that should be identical.

Though noise exists wherever there is judgment, most of the time, individuals and organizations alike are unaware of it. They neglect noise. In "Noise", Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show how and why humans are so susceptible to noise in judgment - and what we can do about it. With simple remedies, people can reduce both noise and bias and, therefore, make far better decisions.

Packed with original ideas and offering the same kinds of research-based insights that made "Thinking, Fast and Slow" and "Nudge" groundbreaking New York Times bestsellers, "Noise" explains how to control and reduce noise and bias in decision-making processes.

作者简介

丹尼尔·卡尼曼（DanielKahneman）诺贝尔经济学奖得主，美国总统自由勋章获得者，全球畅销书《思考，快与慢》作者，普林斯顿大学尤金·希金斯心理学（EugeneHigginsProfessorofPsychology,PrincetonUniversity）荣誉退休教授，公共和国际事务学院（SchoolofPublicandInternationalAffairs）教授，曾荣获多项奖章，包括美国心理学学会颁赠的心理学终身贡献奖。卡尼曼在心理学上的成就是挑战判断与决策的理性模式，被公认为“继弗洛伊德之后，当代最伟大的心理学家”。他的跨领域研究对经济学、医学、政治学、社会学、社会心理学、认知科学等领域都产生了深远的影响，被誉为“行为经济学之父”。奥利维耶·西博尼（OlivierSibony）巴黎高等商学院（HECP...