Greenlights

1 ALittleHistoryofEconomics

ALittleHistoryofEconomics

Whatcausespoverty?Areeconomiccrisesinevitableundercapitalism?Isgovernmentinterventioninaneconomyahelpfulapproach,oradisa NiallKishtainy 2023-04-04 12:36:27
1 BullshitJobs

BullshitJobs

"FrombestsellingwriterDavidGraebercomesapowerfulargumentagainsttheriseofmeaningless,unfulfillingjobsandtheirconsequences DavidGraeber 2023-04-04 11:47:47
1 MoneyandGovernment

MoneyandGovernment

"Byoneofthemosteminentpoliticaleconomistsofourtime,thisimportantnewbookpresentsacriticalexaminationofeconomics’pastandfu ProfessorofPoliticalEconomyRobertSkidelsky 2023-04-03 23:54:13
1 TheFutureofCapitalism

TheFutureofCapitalism

Fromworld-renownedeconomistPaulColliercomesacandiddiagnosisofthefailuresofcapitalismandapragmaticandrealisticvisionforho PaulCollier 2023-04-03 23:44:27
1 引爆流行

引爆流行

-如何让印象派画作成为流行?-特朗普的成功和LadyGaga的走红有什么相同之处?-大片如《星球大战》和《权利的游戏》,以及《五十度灰》等一系列热门作品实质上只讲述同一个故事吗?-我们如何利用流行产品的经验点燃下一个热门?在《引爆流行》这本 [美]德里克•汤普森(DerekThompson) 2023-04-03 23:30:07
1 BottleofLies

BottleofLies

Manyhavehailedthewidespreaduseofgenericdrugsasoneofthemostimportantpublic-healthdevelopmentsofthetwenty-firstcentury.Tod KatherineEban 2023-04-03 23:27:55
1 AgesofAmericanCapitalism

AgesofAmericanCapitalism

AleadingeconomichistoriantracestheevolutionofAmericancapitalismfromthecolonialeratothepresent–andarguesthatwe’vereacheda JonathanLevy 2023-04-03 22:38:44
1 HowMusicGotFree

HowMusicGotFree

"HowMusicGotFree"isarivetingstorythatdelvesintotheworldofobsession,crime,money,andmusic.Thebookfeaturesacastofvisionarie StephenWitt 2023-04-03 20:41:20
1 重新定义推销好Pitch让客户和投资人主动找你

重新定义推销好Pitch让客户和投资人主动找你

作者Klaff认为,好的Pitch对于客户和投资人来说并不是抽象的艺术,而是一门实实在在的科学。他结合神经经济学领域的研究成果,通过自己经历的令人瞠目结舌的故事,向我们介绍了人脑在面对Pitch时的反应和决策过程,从而可使你更好地掌控Pit 【美】OrenKlaff 2023-04-03 20:06:39
1 Sprint

Sprint

媒体推荐:“EverybusinessleaderIknowworriesaboutthesamething:Arewemovingfastenough?ThegeniusofJakeKnapp’sSprintisitsstep-by-st JakeKnapp/JohnZeratsky/BradenKowitz 2023-04-03 19:53:00
1 PlatformRevolution

PlatformRevolution

杰奥夫雷G.帕克(GeoffreyG.Parker)现任达特茅斯大学工程学教授、麻省理工学院高级访问学者及数字经济创办人,并担任平台战略峰会主席。他与马歇尔共同提出“双边市场理论”,该理论对产业组织学具有划时代的意义,并已成为互联网行业课程 SangeetPaulChoudary/MarshallW.VanAlstyne/GeoffreyG 2023-04-03 19:47:00
1 战略的本质

战略的本质

眼花缭乱的战略、不断迭代的技术、层出不穷的商业模式,让创业者和企业家越来越迷茫。在当前变化日益加快、不确定性日益增强、日复一日更复杂的商业环境中,企业是否应该追求做大还是求快?在这种情况下,正确选择有效的战略变得极为重要,同时也可能非常困难 [美]马丁▪里维斯(MartinReeves)/[挪]纳特▪汉拿斯(KnutHaanaes)/[印] 2023-04-03 19:29:55