怪诞行为学5：理智与金钱

What is the psychology behind the "pain of paying"? Why are we willing to pay more for the same product even though we have already spent a lot of money on it in the past? Why do we happily spend $4 on a soda during vacation but feel like $1 is too expensive at a local store in our community? Money brings to mind numbers, value, and accounts, but when it comes to actual spending, our thoughts and emotions become much more complex.

Emotions play a vital role in shaping our economic behavior. However, when we try to save money, judge the value of things, or make rational purchases, our emotions can become a challenging foe. Dan Ariely and Jeff Kreisler answer many fundamental questions about decision-making related to money in their book, "Dollars and Sense: How We Misthink Money and How to Spend Smarter."

In this book, the authors break down our sacred beliefs about personal financial issues and explain how to overcome our instincts to make better financial decisions. They explore a variety of everyday topics, from credit card spending traps to holiday sales and family budgets, and show us how our confidence in our spending habits can mislead us. This can lead to costs that we may not even be aware of, such as the actual value of our time when we drive 45 minutes just to save $10, or our inability to correctly evaluate the actual value of the products we buy.

At the same time, Ariely and Kreisler also explain the powerful role of irrationality and how it can hold us back, as well as how we can resist it. Their book features case studies, interesting anecdotes, specific advice, and lessons that help us uncover our unconscious fears and explore how to change our irrational perceptions of finance and spending. Overall, "Dollars and Sense" not only reveals the various reasons behind the headaches associated with money-related decisions, but also provides clear guidance to help our brains navigate the financially turbulent environment, allowing us to save money, spend more rationally, and live better lives.

作者简介

丹·艾瑞里（DanAriely）美国杜克大学心理学和行为经济学，同时也在该校经济学院、医学院等担任教职，拥有心理学博士及商学博士学位。他的文章经常发表在《纽约时报》《华尔街日报》《华盛顿邮报》《波士顿环球报》等知名媒体上。他写作了一系列书，包括《怪诞行为学：可预测的非理性》、《怪诞行为学2：非理性的积极力量》、《怪诞行为学3：非理性的你》、《怪诞行为学4：诚实的真相》等。杰夫·克莱斯勒（JeffKreisle）毕业于普林斯顿大学，从律师转行成为一名荣获多项殊荣的喜剧艺人、作家、演讲者以及行为经济学倡导者。研究领域涉及货币、政治以及其他人类行为。曾出版《欺诈原理》一书。