DesigningfortheDigitalAge

In today's digitally-enabled world, designing successful products and services - whether it's consumer electronics or enterprise Web apps - requires a multi-disciplinary team with expertise in various fields such as interaction design, visual design, industrial design, and more.

Moreover, it requires creative big ideas that make a desirable product or service, as well as the skill and perseverance to execute on the thousand small ideas that ultimately get your design into the hands of your target users. This effort also requires expertise in project management, user research, and consensus-building.

To help designers tackle these challenges, this comprehensive, full-color guide provides detailed how-to information, real-life examples, and exercises to help create user-friendly experiences.

Topics covered include assembling a design team, planning and conducting user research, analyzing data to create personas, using scenarios to drive requirements and design, collaborating in design meetings, evaluating and iterating designs for optimal user experience, and documenting finished designs in a way that engineers and stakeholders can understand.

作者简介

"Kim’sbookisnothinglessthanacompletehandbookforanentireprofession.Kim’suniquebackgroundinthepractice,pedagogy,andepistemologyofthedesignbusinesshasgivenhertheexperienceneededtowritetheultimate‘how-to’book.Everystepinthisfascinatingandmulti-faceteddisciplineisdescribedindetailinsimple,readableprose,richlyillustratedwithexa...