ThePowerofMoments

The New York Times bestselling authors of Switch and Made to Stick delve deep into the reasons why certain brief experiences can have a profound impact on our lives. These experiences have the innate ability to jolt and elevate us, leading to extraordinary changes. But how can we learn to create such moments in our daily lives and work?

Although human lives are infinitely diverse, our most positive and memorable moments are typically shaped by four key elements: elevation, insight, pride, and connection. By embracing these elements, we can purposefully conjure more moments that truly matter.

Have you ever thought about what would happen if a teacher designed a lesson that students would remember twenty years later? Or if a manager was able to create a customer experience that delighted everyone? What if you had a better sense of how to create memories that truly matter for your children?

In this insightful book, readers will explore some fascinating mysteries surrounding our experiences. Why do we tend to remember only the best or worst moments of an experience? Or the very last moment, forgetting everything else in between? Why do we feel most comfortable when things are certain, yet most alive when they are not? And why do our most cherished memories usually cluster around a brief period during our youth?

Through the use of captivating stories, the authors show how brief experiences can have a powerful impact on our lives. For example, consider the story of two strangers who meet in a room and walk out forty-five minutes later as best friends. What happens during those forty-five minutes? Or take the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. What was that simple question?

Many of the defining moments in our lives are the result of sheer luck or happenstance. But why leave our most meaningful and memorable moments up to chance when we can create them ourselves? The Power of Moments expertly shows us how to take control and become the author of richer experiences.

作者简介

ChipHeathisaprofessoratStanfordGraduateSchoolofBusiness,teachingcoursesonstrategyandorganizations.Hehashelpedover450startupshonetheirbusinessstrategyandmessages.HelivesinLosGatos,California.ChipandhisbrotherDanhavewrittenthreeNewYorkTimesbestsellingbooks:MadetoStick,Switch,andDecisive.Theirbookshavesoldovertwomillionc...