Hey,Whipple,SqueezeThis

In this new edition of their revered and celebrated bestseller, the master copywriter Luke Sullivan examines the history of advertising - from the good to the bad to the downright ugly. This updated version includes coverage of online advertising, providing guidance for traditional media as well as exploring the possibilities of new media and technologies. You will gain insight into why bad ads sometimes work, and discover strategies for creating effective ads that engage and connect with your audience. With its comprehensive coverage of advertising, including industry practices and trends, this edition is a must-read for anyone looking to excel in the field.

作者简介

Inthisneweditionoftheirreverent,celebratedbestseller,mastercopywriterLukeSullivanlooksatthehistoryofadvertising,fromthegood,tothebad,totheugly.Updatedtocoveronlineadvertising,thiseditiongivesyouthebestadvertisingguidancefortraditionalmediaandallthepossibilitiesofnewmediaandtechnologies.You’lllearnwhybadadssometimeswork,whygreatadsfail,andhowyoucanbalancecreativeworkwiththemandatetosell.