Hooked

Nir Eyal, the author of "Hooked: How to Build Habit-Forming Products," has created a manual that distills years of research, consulting, and practical experience to help build products that people truly love. With experience teaching at the Stanford Graduate School of Business and Hasso Plattner Institute of Design, Nir's writing on technology, psychology, and business has appeared in the Harvard Business Review and other publications.

作者简介

NirEyalistheauthorof"Hooked:HowtoBuildHabit-FormingProducts."Nirhasdistilledyearsofresearch,consultingandpracticalexperiencetowriteamanualforcreatingproductspeoplelove.HehastaughtattheStanfordGraduateSchoolofBusinessandHassoPlattnerInstituteofDesign.Hiswritingontechnology,psychologyandbusinessappearsintheHarvardBusinessReview,TheAtlantic,TechCrunch,andPsychologyToday.NirblogsatNirAndFar.com.