BitbyBit

An innovative and accessible guide to doing social research in the digital age, Bit by Bit is a landmark book that explores the profound changes brought about by the birth and rapid spread of social media, mobile phones, and other digital tools in recent years. These technologies enable us to collect and process data about human behavior on an unprecedented scale, creating new opportunities to investigate core questions about social behavior.

In this comprehensive and accessible guide, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. Using a wealth of real-world examples, he shows how these new methods can be used to generate valuable insights into complex social phenomena.

Bit by Bit is also an essential resource for researchers and practitioners who want to navigate the ethical challenges of working with digital data. In a dedicated chapter, Salganik lays out a principles-based approach to handling ethical issues in the era of social media, emphasizing the importance of transparency, informed consent, and the protection of privacy.

Accessible and engaging, Bit by Bit is a must-read for social scientists and data scientists alike, offering valuable insights into the future of research in the digital age.

作者简介

MatthewJ.SalganikisprofessorofsociologyatPrincetonUniversity,whereheisalsoaffiliatedwiththeCenterforInformationTechnologyPolicyandtheCenterforStatisticsandMachineLearning.HisresearchhasbeenfundedbyMicrosoft,Facebook,andGoogle,andhasbeenfeaturedonNPRandinsuchpublicationsastheNewYorker,theNewYorkTimes,andtheWallStreetJ...