Silicon Valley’s technology is revolutionizing our work experiences, and at the forefront of this movement is Uber. Rather than simply delivering on its initial promise of providing entrepreneurship opportunities for the masses through its technology, Uber has instead created an entirely new work model that relies heavily on algorithms and Internet-based platforms. This has upended traditional notions of work in the digital age, painting a future in Uberland where even the most faceless of bosses could manage us.
But this seemingly neutral technology language belies the immense power held by algorithms that have a far-reaching impact on the New Economy. Uberland delves into the working conditions of drivers across over 25 cities in the United States and Canada over a period of 4 years, giving readers unique insights into their daily challenges and emotions. The book also examines Uber’s increasingly dominant influence around the globe, extending far beyond discussions of transportation regulations and sexual harassment, and now encompassing issues of racial equality and labor rights.
Author and award-winning technology ethnographer, Alex Rosenblat draws on firsthand experiences including her rides totaling over 5,000 miles in Uber cars, online forum visits, and face-to-face interviews with senior Uber personnel, to provide readers with an in-depth understanding of the complex politics surrounding these popular technologies. In Uberland, Rosenblat takes us beyond the headlines, offering unique perspectives on how consumers and workers alike are being manipulated by the influential technology in question.
AlexRosenblatisatechnologyethnographer.AresearcherattheData
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