LogoModernism

Brand new: Logo Modernism - An unprecedented catalog of modern trademarks.

Modernist aesthetics have made their mark on architecture, art, and product design, representing a time of technological advancement that emphasized the ability of human beings to reshape their environment and break free from the conventions and constraints of the past. However, while graphic design is often overlooked, this TASCHEN publication, authored by Jens Müller, seeks to change that by bringing together approximately 6,000 trademarks from the period of 1940 to 1980, showcasing how modernist attitudes and imperatives gave birth to corporate identity.

The catalog includes everything from media outfits to retail giants, and airlines to art galleries, organized into three design-oriented chapters: Geometric, Effect, and Typographic. Each chapter features form and style-led sections, such as alphabet, overlay, dots, and squares.

In addition to the comprehensive catalog, the book features an introduction by Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. The book also includes eight designer profiles and instructive case studies, exploring the life and work of luminaries such as Paul Rand, Yusaku Kamekura, and Anton Stankowski, along with significant projects such as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968.

Logo Modernism, with text in English, French, and German, is an unrivaled resource for graphic designers, advertisers, and branding specialists. It is equally fascinating for anyone interested in social, cultural, and corporate history and the persuasive power of image and form.

作者简介

JensMüllerwasborninKoblenz,Germanyin1982andstudiedgraphicdesigninDüsseldorf.Recipientofnumerousnationalandinternationaldesignawards,MüllerisCreativeDirectorofoptikdesignstudioinDüsseldorf,andeditoroftheA5bookseriesongraphicdesignhistory.HeteachesgraphicdesignhistoryandeditorialdesignasavisitinglectureratthePeterBehrens...