英语翻译摘要随着全球经济一体化趋势增强和中国加入WTO,我国制造业面临着与外资的直接较量,家电业尤为突出.现在国内家电企业在加强自己在销售和网络优势的同时,都逐渐开始重视物流,提高自己的竞争力.如何认识家电业的物流需求,认识企业物流的发展规律,提升我国物流企业参与的竞争力,抓住发展机会,赢得市场份额,这是摆在我们面前的重要课题,本文研究的是我国家电企业的物流竞争战略及发展模式,以国内著名家电制造业TCL在现代物流改革的思路、取得的成果和TCL在物流改革中的实践为背景,运用产业组织、战略经营和企业能力等经济

As globalization continues and China's participation in the WTO strengthens, China's manufacturing industry, particularly home appliances, faces increasing foreign competition. In response, domestic household electrical appliance enterprises are focusing on improving their logistics to gain a competitive edge. This paper aims to explore China's household electrical appliance enterprises' logistics competitive strategy and development mode, with a focus on the well-known TCL as a case study. By analyzing TCL's logistics reform achievements and practices in the context of industrial organization, strategic management, and economic and management science, we can identify successful strategies and explore how other domestic home appliance enterprises can enhance their logistics capabilities. In doing so, we seek to understand the competitive position and strategic goals of Chinese manufacturing in logistics, identify core competencies, and provide ways to improve logistics' competitiveness. Ultimately, enterprises should assess their unique conditions, draw lessons from successful modes, and determine efficient logistics operations and corresponding competition strategies to enhance overall competitiveness, while also considering future prospects for enterprise logistics development.