英语翻译[中文摘要]美国前邮政部长,美国百货商店之父,约翰•华纳梅克（JohnWanamaker）感叹到：“我在广告上的投资有一半是无用的,但是问题是我不知道是哪一半”.菲利普˙科特勒先生也提到：“促销费用的大部分都打了水漂,仅有1/10的促销活动能得到高于5%的响应率,而这个可怜的数字还在逐年递减”.这是专家对当今市场营销体系及理论缺陷的高度概括,那么在现代信息技术条件新的营销模式--精准营销体系是什么?理论依据是什么?本文拟对以上问题展开讨论.[关键词]精准营销CRM4C个性营销客户价值客户增殖?

Former United States Postal Minister and father of the U.S. department store, John Wanamaker, famously exclaimed, "I spend half my advertising budget on wasted efforts, but I don't know which half." Additionally, marketing expert Philip P.M. notes that sales promotion expenses are often ineffective, with only one-tenth of such activities garnering a response rate higher than 5%. Unfortunately, this issue highlights the inherent flaws of traditional marketing systems.

In contrast, precision marketing systems utilize modern information technology to provide a more effective approach. This new marketing mode is based on a theoretical foundation that targets individual consumers with tailored messages and promotions. By analyzing large data sets, precision marketing systems can accurately predict consumer behaviors and preferences, allowing for a more efficient use of resources.

This paper will explore the deficiencies of traditional marketing systems and the benefits of precision marketing systems. It will also discuss the theoretical basis and mechanisms of precision marketing systems that have revolutionized the modern marketing industry.