ShoeDog

In this candid and riveting memoir, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up, and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Back in 1962, fresh out of business school, Knight borrowed $50 from his father to create a company with a simple mission - to import high-quality, low-cost athletic shoes from Japan. He sold the shoes from the trunk of his lime green Plymouth Valiant, grossing $8,000 in his first year.

Today, Nike’s annual sales top $30 billion, and in an age of startups, Nike is the ne plus ultra of all startups. The swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.

But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment.

At 24, after backpacking around the world, he decided to take the unconventional path - to start his own business - a business that would be dynamic and different. Knight details the many risks and daunting setbacks that stood between him and his dream, along with his early triumphs.

Above all, he recalls the formative relationships with his first partners and employees - a rag-tag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.

作者简介

Oneoftheworld’smostinfluentialbusinessexecutives,PhilKnightisthefounderofNIKE,Inc.HeservedasCEOofthecompanyfrom1964to2004andcontinuestothisdayasBoardChairman.HelivesinOregonwithhiswifePenny.