NeverLostAgain

Never Lost Again is a compelling behind-the-scenes story of the creation of one of the most essential applications ever devised, mapping technology, and the rag-tag team that built it and changed how we navigate the world. As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys, this book chronicles the evolution of mapping technology, which was an overnight success twenty years in the making.

Bill Kilday takes us back to the beginning of Keyhole, a cash-strapped startup mapping company started by John Hanke, a small-town Texas boy, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company’s big break came with the first invasion of Iraq when CNN used their technology to cover the war, making it famous.

Eventually, Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Hanke’s original company was spun back out of Google and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite. Kilday, the marketing director for Keyhole and Google Maps, was there from the earliest days and offers a personal look behind the scenes at the tech and the minds developing it.

This book isn’t only a look back at the past; it is also a glimpse of what’s to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once again. Never Lost Again shows us how our world view changed dramatically as a result of vision, imagination, and implementation. It’s a crazy story. And it all started with a really good map.

作者简介

BillKilday’stwenty-five-yearcareerintechnologyandgamemarketinghascenteredonmapsandaugmentedreality.Heservedasmarketingdirectorfordigitalmappingstart-upKeyhole,andmarketingleadforGoogle’sGeodivisionduringthelaunchofGoogleMapsandGoogleEarth.HeiscurrentlyVPofmarketingforNianticInc.,aspinoutcompanyfromGoogleresponsibleforGPS...