1. Money Systems 1.1 Rental Systems 1.1.1 Computer Systems 1.1.2 Content Systems 1.1.3 Distribution Systems 1.1.4 Human Resource Systems 2 Three Fs 2.1 Family 2.1.2 Fitness 2.1.3 Freedom 2.2 Wealth = Net Profit + Asset Value 2.2.1 Net Profit = Units Sold × Unit Profit 2.2.2 Asset Value = (Net Profit) × (Industry Multiplier) 2.2.3 NET PROFIT = Units Sold (Scale) × Unit Profit (Magnitude) 2.3 Impact millions and make millions 2.4 WAF = Wealth Accelerate Factor 2.5 Follow the money 2.5.1 Law of wealth-effectiveness 2.6 Your Lifespan = Free Time + Indentured Time 2.7 The rich use the markets for income and wealth preservation—not to create it! 3 The Slow Lane Dangers 3.1.1 Health 3.1.2 The Job 3.1.3 Your home 3.1.4 The company 3.1.5 Your Lifestyle 3.1.6 The Economy 3.1.7 The Sidewalk 3.2 Futile resistance 3.2.1 Manipulate intrinsic value by increasing hours worked. 3.2.2 Manipulate intrinsic value by changing jobs or adding jobs. 3.2.3 Manipulate compound interest by seeking better investment yields. 3.2.4 Manipulate compound interest by expanding investment time horizon. 3.2.4.1 Manipulate compound interest by increasing the investment. 3.3 Five Fastlane Commandments (NECST) 3.3.1 Need 3.3.1.1 Needs, problems, pain points, deficiencies, emotions 3.3.1.1.1 Make them feel better 3.3.1.1.2 Help them solve a problem 3.3.1.1.3 Educate them 3.3.1.1.4 Make them look better 3.3.1.1.4.1 Health, nutrition, clothing, makeup 3.3.1.1.5 Give them security 3.3.1.1.5.1 Housing, safety, health 3.3.1.1.6 Raise a positive emotion 3.3.1.1.6.1 Love, happiness, laughter, self-confidence 3.3.1.1.7 Satisfy appetites 3.3.1.1.7.1 From basic (food) to the risqué (sexual) 3.3.1.1.8 Make things easier 3.3.1.1.9 Enhance their dreams and give hope 3.3.1.2 Find your passion 3.3.1.2.1 Excitement 3.3.1.2.2 Discontent 3.3.2 Entry 3.3.2.1 High-barrier entry 3.3.2.2 Entry is detailed process 3.3.2.3 Everyone is a red flag 3.3.3 Control 3.3.3.1 Control everything 3.3.3.2 Organization, products, pricing, revenue model, operational choices 3.3.4 Scale 3.3.4.1 Law of effection 3.3.4.1.1 Tiny habitats create tiny wealth 3.3.4.1.2 Affect millions, make millions 3.3.4.2 Lifestyle of the Entrepreneur 3.3.4.2.1 Sell millions, help millions, serve millions 4 Barricades 4.1.1.1 Scale 4.1.1.2 Magnitude 4.1.1.3 Source 4.1.2 Time 4.1.2.1 The goal of the Fastlane is a disconnection of your time from income 4.2 3 Is 4.2.1 Internet 4.2.1.1 Subscription-based 4.2.1.2 Content-based 4.2.1.3 Lead generation 4.2.1.4 Social networks 4.2.1.5 Brokerage systems 4.2.1.6 Advertising 4.2.1.7
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