(1) Hire a master builder.
(2) Get your team right.
(3) Ask "why".
(4) Build with Lego (modularity).
(5) Think slow, act fast - take all the time necessary to create a detailed, tested plan.
(6) Take the outside view - learn from others.
(7) Watch your downside - risk management.
(8) Say no and walk away - stay focused on a few products.
(9) Make friends and keep them friendly.
(10) Electrify everywhere.
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