As we enter the information age, businesses are recognizing the importance of competitive intelligence and its strategic applications. Small and medium-sized enterprises (SMEs) are particularly in need of competitive intelligence research to gain a competitive advantage in the market. However, many SMEs face challenges such as a lack of funding, personnel, and suitable methods to collect competitive intelligence.
To address these challenges, this thesis proposes solutions based on in-depth research on China's enterprise competitive intelligence. The study takes into account the actual situation of SMEs and explores the problems and solutions encountered in their development. The proposed method for collecting competitive intelligence can serve as a valuable reference for SMEs in their strategic planning.
Overall, this research highlights the significant role that competitive intelligence can play in improving the competitiveness of small and medium-sized enterprises. With proper support and resources, these businesses can leverage competitive intelligence to develop effective strategies for growth and success in the marketplace.
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